Inc. Rates

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Free Introductory Ad Offer!

First time advertisers - We're confident that Inc. Magazine will work for you! To prove it, we'll give you an ad FREE! Just place your ad at the one-time rate in two consecutive issues and we'll repeat the same ad in the third issue Free-Of-Charge!

Reader Demographics

Male: 64%
Female: 36%
Median Age: 43.5 years
Median HHI: $93,650
Attended College: 85.6%
Top Management: 34.3%

Circulation

Inc. Magazine's guaranteed paid circulation is 700,000. Total readership exceeds 3 million per issue.

Issuance & Closing Date

Inc. Magazine is published monthly, on sale at the newsstands the end of the month prior to the cover date. The closing date is the 25th of the month, three months prior to cover date, i.e.: the April issue closes January 25th. No advertising can be altered or cancelled after the closing date.

Classified Rates
 

  1x 3x* 6x*
Word Ads (per word) $13.95 $13.25 $12.75
Twelve 12-Word Minimum
Display Ads (per inch) $975 $895 $825
1 Inch Minimum

*In order to receive the 3-time or 6-time rate, your ad must be prepaid for 3 or 6 consecutive issues using the same ad copy.

Classified Word Ads

Regular classifieds will be typeset as straight running copy. Two initials are considered one word, each abbreviation is considered one word and figures consisting of a dollar sign and numerals are considered one word. Zip code is considered one word and must appear in every ad running an address. Cities and states consisting of two or more words are considered one word. Hyphenated words count as two words. Internet or E-mail addresses count as two words. No charge for normal punctuation. Symbols that replace a word count as one word.

 Advertising Enhancements

There are enhancement options which can improve the effectiveness of your ad. These options make your ad stand out on the page and catch the reader's eye.

For Word Ads:

Option #1:
We will center and bold the type of the first line of your ad, and bold the web site and phone number.
Cost: $65 per issue + cost of ad.

Option #2:
Highlight your ad on the page! We will center and bold the type on the first line of your ad, bold the web site and phone number, plus add a color background to your ad. Your ad will be highlighted and will easily attract the reader's attention.
Cost: $100 per issue + cost of ad.

For Display Ads:

Option #1: 2-Color - $200 additional per issue.
Option #2: 4-Color - $400 additional per issue.

Column Widths (For Display Advertising)
 
1 column - 1 13/16 3 columns - 5 12/16
2 columns - 3 12/16 4 columns - 7 12/16

Display Advertising

Classified Display - The magazine will pub-set straight type display ads. To supply your own file, we accept: Adobe Photoshop, Adobe Illustrator Version 8 or high (when sending EPS files, save all text as outlines). High resolution PDF files (distilled through Acrobat Distiller with fonts embedded). QuarkXpress Versions 4 thru 6 with all resource files (logo, graphics) and screen/printer fonts (postscript fonts only, no true-type fonts) included. Saved as a PDF, Tiff or EPS. Send ads via email to: art@rpiclassifieds.com. Please include the publication name in the subject line.


 
Classifieds Online

When placing your classified ad in Inc. Magazine we will repeat the same ad copy on Inc.com for $59 additional per issue! This also includes a hotlink to your own website! For internet advertising only, the rate is $79 per month for 25 words or less. Each additional word is $2.00. Please Note: Internet ads are not advertising agency commissionable.

Classified Headings
 
Advertising
Advertising Services
Automotive
Books/Publications
Business Financing
Business Opportunities
Business Services
Businesses For Sale
Computer Services
Education/Instruction
Employment Opportunities
Executive Gifts
Financial Venture		 Internet
Inventions
Mailing Lists
Marketing
Of Interest To All
Printing
Professional Services
Real Estate
Self Improvement
Seminars
Telemarketing
Travel
Capital

Billing & Credit

Classified advertising in all magazines must be prepaid with order. In order to receive the frequency discounts, the total ad schedule must be paid for in advance. There is a $35.00 service charge for returned checks. Make checks payable to RPI Classifieds. For your convenience, we accept Visa, MasterCard, and American Express. To place your order, please use the online order form. We also offer a til-forbid contract, please call for more information. There is an automatic $5.00 processing fee charged for each ad processed.

Commission & Cash Discounts

  1. Commission to recognized advertising agencies is 15%. No agency commission is given on credit card orders, enhancement options, or internet ads.
     
  2. No cash discount permitted.
Copy and Contract Policies
  1. Inc. Magazine is represented exclusively by Publicitas Promotion Network/RPI Classifieds USA for classified advertising.
     
  2. Inc. Magazine and Publicitas Promotion Network/RPI Classifieds USA reserve the right to reject or cancel any advertising for any reason at any time.
     
  3. The maximum liability Inc. Magazine and Publicitas Promotion Network/RPI Classifieds USA will assume for any classified ad (typographical errors, etc.) is the total amount paid by the advertiser and/or agency for that ad. The advertiser and agency indemnifies both Inc. Magazine and/or Publicitas Promotion Network/RPI Classifieds USA against any and all costs exceeding this amount. No adjustments will be made for errors that do not materially effect the value of the advertisement.
     
  4. Inc. Magazine and Publicitas Promotion Network/RPI Classifieds USA are not responsible for errors in key numbers or for any error due to illegibly written copy.
     
  5. Position requests are not accepted. Advance proofs of classified ads are not submitted. Also, Inc. Magazine and Publicitas Promotion Network/RPI Classifieds USA will not be bound by other conditions, printed, or otherwise, appearing on contracts, orders or copy instructions which conflict with the provisions of this rate card.
     
  6. All rates are subject to change with thirty (30) days notice.
     
  7. No advertising can be altered or cancelled after the closing date.
     
  8. There is a $5.00 processing fee per insertion.
     

Inc. Magazine
Classified Department
PO Box 570
Clearwater, FL 33757

Toll-free: (800) 762-3555
Local: (727) 507-7505
Fax: (727) 507-7506
E-mail: info@rpiclassifieds.com